Wednesday, July 7, 2010

Source of inspiration 94 (click on this title!): Banania box


This link gives a bit of history about Banania tins:

Who were the Senegalese skirmishers?:

A Banania advert:

In 2005, the Banania company, which makes powdered cocoa, was accused of making use of a racist stereotype in its advertising: its logo is a caricatured Senegalese rifleman with the catchphrase "y a bon!" ("tasty!" in pidgin French). As a result, the message was removed from the Banania packaging.

The company's advertising dated from the colonial period, so I suppose it was about time it changed its communication strategy; it's just a bit of a shame from an aesthetic point of view: the Banania tins have become collectors' items because the Senegalese rifleman is truely iconic and because that yellow is just... delicious!

By Camille Moins

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