This triangular box, decorated with a juicy orange slice (there are other designs in watermelon or lemon) was the winner of the Pentawards. This is an annual packaging design competition (it's world-wide). Packagings are given marks according to the creativity of their design. From the average scores of the 13 members of the jury, 5 prizes are attributed every year : the Diamond, Platinum, Gold, Silver and Bronze Pentawards.
More than 150 packaging designs have been rewarded by Pentaward; they are exposed in the Designpack Gallery.
Pentawards' mission is to promote design packaging to companies, the press, and the general public, all around the world.
Nothing is more ordinary (boring even), hygiene-friendly and practical, than a paper tissues box... The design of Kleenex boxes entitled " Slices of summer " by Hiroko Sanders is "very attractive, and full of joy" according to Lars Wallentin, one of the members of the Pentawards jury.
Personally, these boxes remind me of the freshness of summer; I want to buy them. We could eat them almost!
Article by Alissa Viguier
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